We’re built on the belief that we can create beautiful products while making the world a better place. Our contemporary designs are inspired by beachy and bohemian styles and help customers feel good, look good, and do good.

 

But why sell lingerie? The lingerie market in the US is a $13.4 billion industry that has experienced growth of 3.4% per year from 2009 to 2014. Over the next five years, annual growth is projected to increase to 3.9%. While the market continues to grow, the products, however, have remained stagnant. Many ambitious and clever young women no longer identify with the overly sexualized brands and are looking towards more empowering and feel-good labels. Our designs resonate with the 18 to 30 age group that is both the largest segment of the lingerie market and one of the largest market segments to make online purchases. With low barriers to entry and high profit margins, the lingerie market is an ideal opportunity to do business for good. 

 

Our process is simple, yet elegant. First, our US-based team designs and creates beautiful lingerie. Then, our customers make purchases from our online shop. For each purchase made, we contribute a portion of our profit to the production of basic undergarments that we then donate to local homeless shelters in packages.

 

We know that the needs of men, women, boys, and girls are different. That’s why we provide three types of basic undergarment packages in a range of sizes; the package for men and boys includes seven pairs of socks and seven pairs of boxer briefs, the package for girls includes seven pairs of socks and seven pairs of underwear, and the package for women includes seven pairs of socks, seven pairs of underwear, and two bras.